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Brady Partners with GenuOne

Posted on 21. April 2003

GenuOne, Inc. - April 21, 2003

MILWAUKEE, WI, April 21, 2003 - Brady Worldwide, Inc., expert manufacturers of high performance identification products, announced today a strategic partnership agreement with GenuOne, the leading provider of brand protection software, technologies, and services. Brady and GenuOne will team together to provide anti-counterfeiting, anti-diversion, and tamper-protection solutions for brand protection.

"This partnership is committed to helping companies protect their investment in their branded products," said Jeff Turmel, Brady's Brand Protection Business Leader. "GenuOne not only shares our commitment to customers; but their expertise in brand protection systems, services, and technologies compliments our global capabilities and strengths in material science and identification solutions."

"Brady's chemical and mechanical R&D, material coating and converting capabilities, coupled with our security software and technologies, provide for a world class approach to brand protection," said Jeffrey Unger, President and CEO of GenuOne. "This alliance provides global corporations with a single source for brand security solutions by utilizing Brady's worldwide production and fulfillment footprint in Asia, Europe and the Americas.

For more information about Brady Worldwide Brand Protection Solutions, please contact the Brady Response Center at 1-800-537-8791 or visit the Brady Brand Protection website at www.bradysecurity.com. For more information about GenuOne, please contact 1-866-GenuOne or visit the website at www.genuone.com.

Brady Worldwide, Inc. is a world leader in complete identification solutions, with products including high-performance labels, signs, precision die-cut materials, printing systems, software, label-application and data-collection systems for manufacturing, electrical, electronics, telecommunications and a variety of other markets. Founded in 1914, Brady is headquartered in Milwaukee and employees more than 3,000 people in the United States, Europe, Asia/Pacific, Latin America and Canada. Its fiscal 2002 sales were $517 million.

About GenuOne
GenuOne is a world leader in brand security. Their ASP software, security marking technologies and professional services offer their global 2000 client base a proactive approach to authentication, tracking solutions and online brand protection. GenuOne drives ROI focused systems to eliminate issues of global counterfeiting and gray market diversion in both the supply chain and the Internet. GenuOne's client base is comprised of corporations in Pharmaceuticals, High Tech, Luxury Goods, Textiles and Apparel and the U.S. Federal Government. For more information on GenuOne please visit their website at www.genuone.com.