Press Releases > Cadmus Group Selects GenuOne for ENERGY STAR Online Brand Protection
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Cadmus Group Selects GenuOne for ENERGY STAR Online Brand Protection
Posted on 21. April 2001
Boston, MA - April 24, 2001
GenuOne, Inc., the world's leading provider of brand security solutions, today announced that in accordance with its targeting of the government marketplace, it has been retained by The Cadmus Group, Inc. to identify and control the legitimate use of ENERGY STARTM logos online. The Cadmus Group, ranked among the nation's top 50 architecture, engineering, planning and environmental consulting firms, is a consultant to the U.S. Environmental Protection Agency , U.S. Department of Agriculture, U. S. Department of Defense and the U.S. Department of Energy, among others.
According to terms of the agreement GenuOne, through its GenuNet division, will conduct online trademark and intellectual property searches to identify possible unauthorized domain sites using ENERGY STAR trademarks and key messages.
"GenuOne provides a unique service in online tools and analysis that stood above the competition," said Tim Pettit, Senior Associate at Cadmus. "GenuOne's customized criteria and search capabilities can help us protect the integrity of our clients' digital images, trademarks, text and standards online."
About The Cadmus Group
Since 1983 Cadmus has provided high-quality, multidisciplinary consulting, research, and technical support services to government, non-profit, and corporate clients. Cadmus is primarily focused on air and water issues, energy efficiency, global climate change and ecological risk assessment. Its more than 100 full-time staff members include scientists, statisticians, engineers, economists, attorneys, information technology specialists, writers, graphic artists, outreach specialists and public policy analysts."GenuOne provides a superior monitoring solution that gives a timely, global, comprehensive and easy-to-access-from-anywhere view not only of logos, but also text and digital images online," said Mike Berkley, CEO of GenuOne's GenuNet Division. "We look forward to a long and productive working relationship with The Cadmus Group."
GenuOne's Internet Monitoring Services
GenuOne's customized web-based product, GenuNet, authenticates, tracks, and controls a clients' intellectual property online, including logos, trademarks and domain names. GenuNet also identifies unauthorized web sites, detects potentially counterfeit Internet sales and labels incidents of ill will against client companies and their brands. The information gathered that is pertinent to a client's objectives is analyzed, prioritized and presented in easy to read online reports.
"We are very happy to be working with The Cadmus Group, " said Jeffrey Unger, CEO of GenuOne. "This is another example of GenuOne bringing the best in online brand security solution to the world's greatest brands.
About GenuOne
Headquartered in Boston, GenuOne (www.genuone.com)
offers authentication and tracking technologies in combination with
integration services to help corporations protect the integrity and
value of their brands. GenuOne builds BrandSecure programs that help to
eliminate the issues of counterfeiting, gray market diversion,
royalty-fraud and intellectual property theft in the physical and
digital world. The company logically maps strategic business objectives
to these often-unidentified risks. By incorporating innovative thinking
with the professional business experience of its seasoned management
team, GenuOne creates unparalleled BrandSecure solutions.
About the Cadmus Group
Since 1983 Cadmus has
provided high-quality, multidisciplinary consulting, research, and
technical support services to government, non-profit, and corporate
clients. Cadmus is primarily focused on air and water issues, energy
efficiency, global climate change and ecological risk assessment. Its
more than 100 full-time staff members include scientists,
statisticians, engineers, economists, attorneys, information technology
specialists, writers, graphic artists, outreach specialists and public
policy analysts.
This press release contains forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are subject to risks and
uncertainties, which could cause actual results to differ materially
from those anticipated. The Company assumes no obligation to update the
information contained in this press release. GenuOne and GenuNet are
registered trademarks of GenuOne, Inc.
All rights reserved.


