Fortune Small Business Recognizes GenuOne As BIG IDEA Company

GenuOne, Inc., securing the world's greatest brands, today announced that it has been selected as one of Fortune Small Business' (FSB's) Big Idea companies, and featured in the cover story of FSB's May, 2001 issue.

"Our selection by FSB as a company with a very promising business idea and the business know-how to make it succeed are additional votes of confidence, not only for our business model, but also for our strategic direction," said Jeffrey Unger, CEO of GenuOne. "Our focus on preserving brand equity in the physical world and online by developing comprehensive and covert brand security solutions is unique within the authentication and tracking marketplace."

GenuOne's clients include: New Balance Athletic Shoe, Inc., Titleist and Footjoy Worldwide, Xerox Corporation and The Cadmus Group, among others.

The FSB cover story features 65 companies founded on enterprising, new ideas and strong business models. In order to find the select 65, FSB contacted more than 1,200 sources for nominations including the National Venture Capital Association, the National Business Incubation Association, colleges with entrepreneurial programs and PricewaterhouseCoopers, which surveys VC-backed companies.

GenuOne, Inc. designs, integrates and maintains advanced technologies and comprehensive solutions for corporations seeking to protect their branded products from counterfeiting, diversion and licensing fraud in the physical world and online. The company combines its advanced, covert product marking systems and supply chain expertise to enable clients to authenticate, track and control their products anywhere in the world. GenuOne's online capabilities enable corporations to monitor, track and investigate online business risks including: unauthorized or counterfeit sales; Intellectual Property and trademark infringement; company or brand slander; and competitive intelligence.

About GenuOne
GenuOne is an innovative provider of comprehensive brand security solutions, offering a fully integrated approach to intellectual property protection. Its technology and integration services maximize brand dominance and minimize counterfeiting, product diversion, licensing/royalty fraud and intellectual property theft in the physical world and on the Internet. GenuOne's authentication, tracking and control technologies combined with its integration services allow companies to monitor products throughout the supply chain cycle, from the initial manufacturing process to the retailers' shelves, as well as on the Internet. GenuOne has developed strategic, Brandsecure™ solutions for companies including New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox Corporation. Its solutions have empowered these companies to protect the integrity of their brands. Visit the GenuOne website at www.genuone.com.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. The Company assumes no obligation to update the information contained in this press release.