GenuOne, Inc. announces strategic acquisition

GenuOne, a leading provider of comprehensive brand security systems, today announced its acquisition of Certus International, a leading developer of patent-pending on-line authentication products, with operations in Princeton, NJ.

"The Certus acquisition brings GenuOne a strong digital authentication technology portfolio and a world class development team led by Dr. Frans Coetzee. This transaction is a perfect complement to our long term strategy of providing comprehensive solutions to the issues of product counterfeiting, gray market diversion and IP infringement in both the real and digital worlds," said Jeffrey Unger, CEO of GenuOne. "This transaction will immediately position GenuOne among the world's most sophisticated providers of brand security systems."

Frederick Mostert, Chairman of Certus International and Chief Intellectual Property Counsel for Richemont, added, "Certus was born out of the need experienced by brand owners for on-line authentication of their brands, such as Cartier, Montblanc and Alfred Dunhill, Van Cleef & Arpels, Piaget, Baume & Mercier and Vacheron Constantin. Merging with GenuOne now offers Certus the opportunity to extend the vital authentication of brands, so desperately needed in today's world, to actual products in the physical supply chain."

About GenuOne
GenuOne provides technology solutions to minimize the financial impact of the counterfeiting or gray market diversion of a company's brand and products. Through a portfolio of leading technologies across the physical world and the Internet, GenuOne is able to develop and implement solutions that mitigate risk at any point that may be exposed along the value chain, from materials supply and production to distribution channels and the Internet. GenuOne's technologies empower clients to minimize price, channel and brand erosion, customer dissatisfaction, and loss in shareholder value. Visit the GenuOne website at www.genuone.com.

About Certus International
Certus International is the industry standard for online intellectual property authentication. Certus has a patent pending architecture that authenticates Internet content and builds trust on-line for intellectual property owners, their dealers and their consumers. Certus was developed as a strategic tool to combat the common problems faced by brand and copyright owners on the Internet.

GenuOne and Certus are registered trademarks of GenuOne, Inc.
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