GenuOne Advances Move Toward Effective RFID Compliance with Creation of TraceGuard

BOSTON, January 06, 2004 - In an effort to further the industry's understanding of the most effective methods for RFID compliance, GenuOne, the leading provider of value chain security and visibility solutions, today announced TraceGuard-RFID Optimized Infrastructure (TraceGuard-ROI), a comprehensive assessment and fixed price pilot program that allows companies to understand how they can enhance the overall effectiveness of their value chain through the RFID compliance process.

TraceGuard-ROI is designed to provide companies, such as suppliers needing to comply with Wal-Mart's January 2005 deadline for RFID compliance, with a blueprint not only of the hardware and software requirements for compliance, but also how those solutions can help companies achieve a more streamlined and data-rich value chain. The announcement of TraceGuard-ROI follows the release in the fall of TraceGuard 2.5, the industry's first unit-level product tracking middleware platform for RFID systems and other tagging technologies.

"The movement toward RFID compliance being spearheaded by Wal-Mart will result in a quantum shift in the way in which companies will approach their value chain," said Jeffrey Unger, CEO, GenuOne. "The TraceGuard platform is designed to allow companies to achieve value beyond compliance and the Trace-ROI program was created specifically to show them how to get there."

TraceGuard-ROI combines a multi-faceted business case assessment with a formal technology proof-of-concept that tailors the deployment of the TraceGuard platform to the needs of a particular company's value chain. This allows companies to best take advantage of the "TraceWare" software model developed by GenuOne that bridges the gap between hardware/edgeware and enterprise business applications.

GenuOne also announced today the creation of an RFID Demonstration Laboratory at its Boston-based corporate headquarters. The new lab is designed to be complementary to GenuOne's primary development facility in Princeton, N.J. and allows GenuOne to physically simulate the benefits of the TraceGuard platform at each point in the value chain to customers, partners, prospects and others.

"The ability to provide a tangible demonstration of TraceGuard that reaches each touch point of the value chain is a critical resource to both our sales and development teams," said Salil Godika, Vice President and General Manager of TraceGuard Systems. "As the movement toward RFID compliance gains momentum in 2004, this lab will be a lynchpin in the education process of our customers looking to enhance their existing value chain."