GenuOne CEO to Speak at International Anti-Counterfeiting Coalition Conference

• Who: Jeffrey Unger, CEO of Boston, Mass.-based GenuOne.
• What: Unger will moderate the panel discussion, "Protecting IP on the Internet." Other panelists include: Richard Nessary and Michael Richter of eBay's VeRO Group and Brian Brokate of Gibney, Anthony and Flaherty, LLP.
• Where: The International Anti-Counterfeiting Coalition 2005 Annual Fall Conference at the Silverado Resort, Napa, California.
• When: Friday, October 28, 2005 at 10:00 a.m.
• Why: Globalization and access to advanced technology have raised intellectual property theft, brand piracy and counterfeiting to issues of epidemic proportions. Counterfeiting is not just about street peddlers pushing fake pocketbooks anymore. Today, counterfeiting operations are organized, sophisticated and range from fake pharmaceuticals to phony airplane parts - and the Internet is their marketplace. Counterfeiting and acts of IP theft cost the global economy hundreds of billions of dollars each year. In fact, in August 2005, the DOPIP Security Counterfeit Intelligence Report cited more than 309 incidents of counterfeiting across the world valued at more than $251B. Companies need an organized approach to brand protection to maintain revenue, earnings and their company value. The panel will offer insights and perspectives from industry experts on steps companies can take to counter and prevent IP theft on the Internet.

About GenuOne
GenuOne secures the products and supply chains of the world's leading brands from counterfeiting, online piracy and gray market diversion. Its solution driven approach combines web based software, security tags and professional services into a unique solution to secure its clients' supply chains. GenuOne tracks hundreds of millions of unique products across 10 countries with a focus on major corporations in footwear and apparel, luxury goods, pharmaceuticals and consumer electronics. GenuOne is the only company that protects a company's assets across the global supply chain and onto the Internet.

About the IACC
The International AntiCounterfeiting Coalition, Inc. (IACC) is a Washington, D.C.-based non-profit organization devoted solely to combating product counterfeiting and piracy. Formed in 1978, today the IACC is comprised of a cross section of business and industry - from autos, apparel, luxury goods, and pharmaceuticals, to food, software and entertainment. The IACC's members' combined annual revenues exceed $650 billion. The touchstone of the IACC's mission is to combat counterfeiting and piracy by promoting laws, regulations and directives designed to render the theft of intellectual property undesirable and unprofitable.