GenuOne Raises $7M in Series C Round

GenuOne, Inc., a leading provider of comprehensive brand security systems, today announced it has raised $7 million in Series C financing. This round is led by the publicly listed, South African-based venture capital group, VenFin, Ltd., and also includes funding from Boston-based Integrity Partners, LLP, as well as several prominent Massachusetts businessmen.

VenFin served as the primary investor in Certus International, a leading developer of patent-pending on-line authentication products, which was acquired by GenuOne earlier this month. "Our investment reflects our confidence in GenuOne's sales traction, the attractive economics provided by GenuOne's business model and our belief in the synergies GenuOne will realize from its acquisition of Certus," said Mark Hancock of VenFin. "In this economic downturn it is especially important to demonstrate the ability to adapt to changing conditions. GenuOne is delivering and has all the ingredients for continued success � a growing customer base, a solid value proposition and an excellent executive team."

"VenFin's investment is a strong vote of confidence in our company, and we are honored to have them join our impressive group of investors," stated Jeffrey Unger, CEO of GenuOne. "VenFin has an international reputation for building great companies, and their extensive knowledge and expertise will be a vital part of our future success," Mr. Unger continued. "This new round of financing comes at an important time for our company. Having assembled a world class management team and an advanced technology portfolio, this funding will enable us to accelerate our global growth strategy and capitalize on the huge potential of the brand protection market."

About GenuOne
GenuOne provides technology solutions to minimize the financial impact of the counterfeiting or gray market diversion of a company's brand and products. Through a portfolio of leading technologies across the physical world and the Internet, GenuOne is able to develop and implement solutions that mitigate risk at any point that may be exposed along the value chain, from materials supply and production to distribution channels and the Internet. GenuOne's technologies empower clients to minimize price, channel and brand erosion, customer dissatisfaction, and loss in shareholder value. Visit the GenuOne website at www.genuone.com.

About VenFin
VenFin Limited is a publicly listed, South African venture capital company focused on technology related opportunities that have identifiable intellectual property. VenFin is affiliated with Richemont (www.richemont.com) and Remgro (www.remgro.com), and together the three entities have a combined market capitalization of over $16 billion. Visit the VenFin website at www.venfin.com.

VenFin is a registered trademark of VenFin, Ltd. All rights reserved. GenuOne is a registered trademark of GenuOne, Inc. All rights reserved.