GenuOne Selected by Global Logistics Company to Deliver RFID Infrastructure Software

GenuOne, the leading provider of product tracking software for visibility management today announced that it has been selected by C.H. Robinson, one of North America's largest third-party logistics companies, to deploy its TraceGuard RFID Infrastructure software for one of its supplier pilot projects. TraceGuard will enable EPC commissioning, case and pallet tagging and integration with trading partners. In the longer term, TraceGuard's scalable track and trace infrastructure is being evaluated as a potential solution for other C.H. Robinson's suppliers to promote further compliance and supply chain efficiencies.

The TraceGuard Infrastructure is a distributed, scalable platform designed to accomplish real-time data collection and processing. TraceGuard's capabilities include device and reader management, data management, rules/event management and data persistence. It is device agnostic and supports a heterogeneous environment of RFID technologies, smart barcodes and interfaces with leading hardware vendors.

"We needed a product that could be rapidly deployed in the short term, and then scalable for future roll out to additional suppliers in the near future," said Jim Lemke, vice president, C.H. Robinson. "We were impressed with TraceGuard's rapid deployment ability, architecture and GenuOne's domain experience."

TraceGuard is a robust solution that can work across the many, disparate locations of C.H. Robinson's suppliers, carriers and retailers to provide a lower total cost of ownership. Furthermore, it lays the foundation to address supply chain safety and product integrity issues.

"As mandate deadlines are rapidly approaching, companies are looking for a proven product," said Jeffrey Unger, CEO, GenuOne, Inc. "We are excited to work with C.H. Robinson in laying a foundation on which they can satisfy imminent mandates and at the same time prepare for further supply chain efficiencies."

About GenuOne
GenuOne (www.genuone.com) is the leading provider of product tracking software for visibility management. GenuOne's enterprise software enables companies to build and maintain a safe, secure and transparent supply chain. It's flagship product TraceGuard, is the RFID/Barcode infrastructure software to address product authentication, electronic pedigree tracking and asset tracking. Since its inception, GenuOne has tracked hundreds of millions of products across dozens of supply chains spanning more than 14 countries.