GenuOne and Starensier Announce Strategic Partnership and Far East Rapid Fulfillment Strategy

Brand Security Leader and Fabric Development Veteran Form Strategic Partnership to Serve Global Manufacturers
Boston, MA - April 25, 2001

GenuOne, the leader in comprehensive brand security solutions, and Starensier, Inc., the 100 year-old global provider of engineered textiles, today announced a strategic alliance. The two companies will offer value-added, BrandSecureTM solutions and secure distribution track and trace capabilities in the Far East to global companies in markets including footwear, sporting goods, activewear and luggage.

According to the agreement, GenuOne will offer its BrandSecure portfolio of innovative, cutting-edge technologies in combination with its expertise in integration engineering through Starensier's Far East manufacturing facilities. Starensier will supply its innovative fabric engineering capabilities, access to its high-profile client base and use of its manufacturing facilities in the Far East and around the world.

"Starensier was, is and always will be a value-added fabrics manufacturer," said Josh VanDernoot, Starensier Vice President of Sales. "GenuOne's security-focused applications add a new dimension to our long-standing corporate definition. As a brand security solutions provider, GenuOne brings an additional purpose of product authentication, tracking and control to our customers' products. This new value-added offering, coupled with the logistical advantage of a Far East rapid fulfillment capability, will be a very attractive offering for global manufacturers. We are looking forward to a long and beneficial relationship with GenuOne."

Starensier is a 100 year-old company headquartered in Newburyport, Massachusetts and Hong Kong. The company designs and manufactures innovative, value-added textiles for companies within a number of markets including sporting goods, active wear, golf, luggage, personal leather goods and the military. It also offers coating and lamination capabilities for fabrics. With global manufacturing facilities in Europe, China and the United States, Starensier supplies exclusive fabrics for companies including Nike, Timex, Polo Sport, Timberland, Bausch & Lomb, Walt Disney, Eddie Bauer, Reebok, Patagonia and many more.

"A majority of the world's largest corporations manufacture products in the Far East. Now, GenuOne and Stratensier can offer BrandSecure, engineered textiles within a supply chain that mirrors the strategies and logistics of these large multinational companies, " said Jeffrey Unger, CEO of GenuOne. "With our Starensier alliance, we can rapidly deliver security-focused solutions to global companies at the point of manufacture. Starensier's century of business and engineering experience, along with its presence and logistics knowledge in the Far East, is invaluable to GenuOne. We look forward to working with this venerable veteran of the manufacturing world."

About GenuOne
Headquartered in Boston, GenuOne (www.genuone.com) offers authentication and tracking technologies in combination with integration services to help corporations protect the integrity and value of their brands. GenuOne builds BrandSecure programs that help to eliminate the issues of counterfeiting, gray market diversion, royalty-fraud and intellectual property theft in the physical and digital world. The company logically maps strategic business objectives to these often-unidentified risks. By incorporating innovative thinking with the professional business experience of its seasoned management team, GenuOne creates unparalleled BrandSecure solutions.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. The Company assumes no obligation to update the information contained in this press release. GenuOne and GenuNet are registered trademarks of GenuOne, Inc.
All rights reserved.