Genuone wins Xerox Contract For Online Brand Protection

GenuOne, Inc., an innovative provider of comprehensive brand security solutions both in the physical world and on the Web, today announced that it has signed a contract to provide online monitoring services for Xerox Corporation.

GenuOne is monitoring the Web for any brand and product issues related to Xerox products, services and supplies. In the area of brand security, GenuOne is identifying logo abuse and trademark infringement. In the area of product protection, GenuOne is identifying sites that are acting as unauthorized Xerox resellers or sites that are selling unauthorized or potentially counterfeit products.

"Stepping up our online surveillance complements Xerox's overall strategy to aggressively protect its brand, wherever it appears. More important, this further helps us protect Xerox customers who expect that when they purchase Xerox-branded products and supplies, they also purchase genuine Xerox quality," said Donna Del Monte, manager, consumables strategy, Xerox Supplies Group.

GenuOne provides Xerox with customized, easy-to-use reports that will help Xerox identify where to consider taking action against unauthorized material.

"Counterfeiting is not a new product or supply chain issue. In order to reduce costs and timeliness issues, it is inevitable that a supply chain and product distribution strategy include an Internet component," said Stephen Polinsky, GenuOne's Co-Founder. "GenuOne's online capabilities set us apart from any other company in the cyber monitoring market and make it easy for us to identify issues of counterfeiting, product diversion and licensing infringement on the Internet. Our exclusive software enables us to customize formats, filters and search criteria, and quickly catches pop-up sites that sell counterfeit goods. GenuOne provides an immediate and ongoing insurance policy for brand integrity on the Web."

Online Services

GenuOne's online services identify unauthorized and counterfeit product sales over the Web, the circulation of company disinformation and incidents of intellectual property infringement. GenuOne's online results enable companies to craft effective, Offensive E-Commerce™ strategies. Its Web solution consists of three stages including assessment, implementation and ongoing project-deliverables updates. When a report is developed, users can access their own password-protected page online to browse information, as well as review specific URL's and domains meeting their customized search criteria.

About Xerox Corporation
Xerox Corporation (www.xerox.com) is the leading provider of color and monochrome digital printers, copiers and related document processing equipment. Xerox also delivers solutions, services, software and supplies so that people in homes, offices and corporate and production-printing environments can create, manage and share ideas through paper or digital documents.

About GenuOne
Headquartered in Boston, GenuOne (www.genuone.com) offers authentication and tracking technologies in combination with integration services to help corporations protect the integrity and value of their brands. GenuOne builds BrandSecure programs that help to eliminate the issues of counterfeiting, gray market diversion, royalty-fraud and intellectual property theft in the physical and digital world. The company logically maps strategic business objectives to these often-unidentified risks. By incorporating innovative thinking with the professional business experience of its seasoned management team, GenuOne creates unparalleled BrandSecure solutions.

XEROX™, The Document Company™ and the digital X™ are trademarks of XEROX CORPORATION. This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. The Company assumes no obligation to update the information contained in this press release.