Marsh, Genuone to Offer Brand Security Services

Marsh Inc., the world's leading risk and insurance services firm, and GenuOne, Inc., a leading provider of product and technology security services, today announced they have entered into an agreement to help businesses safeguard the integrity of their products, brands and intellectual property.

Through the use of proprietary product and packaging marking technologies and Internet�based distribution channel monitoring services, GenuOne helps leading corporations manage risk related to the global sourcing, manufacturing and distribution of their products and services.

Marsh arranges a wide range of risk and insurance services, including crisis consulting, reputation risk assessments, brand integrity services and risk solutions to complement GenuOne programs.

"The widened use of the Internet as a marketing channel and the global expansion of supply chain and distribution have exacerbated risks of counterfeiting, unauthorized diversion, and abuses to brands, trademarks, and intellectual property. These exposures now cost businesses billions of dollars," said Stephen Polinsky, co-founder of GenuOne. "To address these exposures businesses need to ramp up efforts for policing their supply chain security and mitigating financial consequences of lost revenues and diluted brand equity."

According to the International Anti-Counterfeiting Coalition, counterfeiting represents a $350 billion per year global problem.

"By working with Marsh and GenuOne, clients have access to a spectrum of services that can protect their brands, products and reputations," said NAME, TITLE of Marsh. "While GenuOne provides a number of operational safeguards to identify and prevent product and technology abuses, Marsh can design programs to protect against the financial implications of these occurrences."

Insurance, such as trademark enforcement coverage arranged by Marsh, can indemnify companies for the cost of litigation against individuals or businesses that infringe upon U.S. trademarks. In addition, cyber risk insurance solutions protect against a number of e-business risks, including loss of data caused by hacking, programming attacks and viruses, as well as liabilities associated with Internet commerce. Marsh also designs and arranges commercial property and casualty insurance coverages that provide related safeguards. These solutions include product liability programs, which can protect manufacturers or marketers in the event of a lawsuit involving a counterfeit product, and cargo insurance to guard against product diversion and other losses during transit.

About Marsh, Inc.
Marsh, the world's leading risk and insurance services firm, has 35,000 employees and annual revenues of $4.8 billion. The firm provides advice and transactional capabilities to clients in over 100 countries. Marsh New England is located at 200 Clarendon Street, Boston. Marsh is a unit of Marsh & McLennan Companies (MMC), a global professional services firm with 57,000 employees and annual revenues of $10 billion. MMC also is the parent company of Putnam Investments and Mercer Consulting Group. MMC's stock (ticker symbol: MMC) is listed on the New York, Chicago, Pacific and London stock exchanges. MMC's Web site address is www.mmc.com. Marsh's Web site address is www.marsh.com.

About GenuOne
GenuOne is an innovative provider of comprehensive brand security solutions, offering a fully integrated approach to intellectual property protection. Its technology and integration services maximize brand dominance and minimize counterfeiting, product diversion, licensing/royalty fraud and intellectual property theft in the physical world and on the Internet. GenuOne's authentication, tracking and control technologies combined with its integration services allow companies to monitor products throughout the supply chain cycle, from the initial manufacturing process to the retailers' shelves, as well as on the Internet. GenuOne has developed strategic, Brandsecure™ solutions for companies including New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox Corporation. Its solutions have empowered these companies to protect the integrity of their brands. Visit the GenuOne website a www.genuone.com.

GenuOne is a registered trademark of GenuOne, Inc. All rights reserved.