Titleist Selects GenuOne For Brand Security Solution

GenuOne, a leading provider of comprehensive brand protection solutions in the physical world and on the Internet, today announced that Titleist has chosen GenuOne for its brand protection initiatives. GenuOne will develop a customized solution that will effectively address Titleist's product diversion issues and that incorporates additional brand protection initiatives into the company's infrastructure. Titleist is a leader in the golfing equipment market and the choice for many of the world's top touring professionals, PGA club professionals and competitive amateurs.

"We are impressed by GenuOne's strategic approach to brand protection," said Mike McCampbell, director of sales operations at Titleist. "Our customers equate premium quality with the Titleist brand. We intend to sustain that trust and have selected GenuOne to help us protect the integrity of our trade channels, which are a key component of our sales and marketing strategy. With GenuOne's infrastructure enhancements, we will soon be able to automatically authenticate and track Titleist products before and after they hit retailers' shelves."

GenuOne provides brand security solutions that work to eliminate counterfeiting, licensing fraud and product diversion. Its solutions include a combination of security- focused technology products and expert analysis and integration services, forming a strategic brand management blueprint.

"We look forward to working with Titleist to preserve the quality of its premiere brand," said Stephen Polinsky, Chief Brand Protectionist of GenuOne. "Our solutions provide the company with a means of tracking its products from the moment they are manufactured through the time they reach the retailer. Our services will also enable Titleist to develop security measures for new products before they enter the market."

In addition to the golfing industry, GenuOne is targeting a number of markets for its Brandsecure solutions. These markets include the broader world of sporting goods and equipment, brand name apparel, cosmetics, pharmaceuticals, business consumables and luxury brands.

About GenuOne
GenuOne is an innovative provider of comprehensive brand security solutions, offering a fully integrated approach to intellectual property protection. Its technology and integration services maximize brand dominance and minimize counterfeiting, product diversion, licensing/royalty fraud and intellectual property theft in the physical world and on the Internet. GenuOne's authentication, tracking and control technologies combined with its integration services allow companies to monitor products throughout the supply chain cycle, from the initial manufacturing process to the retailers' shelves, as well as on the Internet. GenuOne has developed strategic, Brandsecure™ solutions for companies including New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox Corporation. Its solutions have empowered these companies to protect the integrity of their brands. Visit the GenuOne website at www.genuone.com.

About Titleist
For over 60 years, Titleist has been one of the most widely recognized and respected brand names in the golf industry, committed to providing both serious and recreational golfers alike with golf products and services of superior performance and quality. By combining technology with innovative design, it is able to provide its customers with a competitive advantage not found with other manufacturers. The ultimate benchmark for the quality and performance of golf equipment are the world's best players, and Titleist products are proud to enjoy distinguished positions on each of the major worldwide professional tours and wherever competitive golf is played.

Titleist™, FootJoy™, Cobra™ and Pinnacle™ comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands (NYSE : FO). For more information, please visit us online at www.titleist.com, www.footjoy.com, www.cobragolf.com, www.pinnaclegolf.com.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. The Company assumes no obligation to update the information contained in this press release.